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Invest today in Virtual Tour and see your hotel with new eyes
The internet has forever changed the way we travel. We read countless reviews before booking and over 70% of users expect to see a virtual hotel tour before making a final decision.
So how can you stand out from the crowd and satisfy travellers who demand authenticity and transparency?
Whether you run a large hotel, a mountain guesthouse or a seaside resort, you know very well that trying to maintain high booking rates and thus increase your profitability is a constant and difficult struggle.
In particular today, after two years of pandemic prevalence, you are called upon to successfully manage all these new facts that have been created and that will remain even after the end of the pandemic.
The times are changing. What about you?
The internet and new technologies provide incredible opportunities to boost your bookings and provide your customers with high quality services. But these advantages can be exploited by those who have managed to successfully complete the digital transformation of their business.
A virtual hotel tour definitely has multiple benefits!
- Giving your visitors the ability to browse available rooms is proven to increase traffic to your website and improve your SEO.
- If you want to generate 48% more bookings than your competitors, a virtual tour effortlessly showcases your hotel to today’s discerning travellers.
New DIGITAL era – New Strategy
Considering that people – and potential customers – spend 6 hours a day surfing the internet, shopping and banking, it is utopian to think that they will not search the internet for their next travel destination.
Based on this assumption, it is true that most hotels have invested in the optimization of their websites, online advertising and brand promotion through the use of social media.
But do you know what is this new technology that has already conquered the Real Estate market abroad and is entering dynamically in the Tourism Industry?
The “Virtual Tour” in a hotel
Virtual tours of a hotel are now an integral tool of a successful marketing strategy, with spectacular results in the promotion of hotels.
Benefits of the Virtual Hotel Tour
One of the biggest complaints that most tourists express is that the photos or videos on the websites usually do not correspond to reality. You realize that now customers , have become more demanding , and will not risk spending time and money on a service that does not meet their needs and desires. By providing the option of virtual tours of your site , your customers can browse your hotel rooms, lounges and surroundings as if they were there themselves. In this way you create a climate of trust with your customers, while research has shown that on websites with virtual tours the percentage of customers who book directly is about 70%.
Studies have shown that Google’s algorithm brings up in the first searches those tourist accommodations that have virtual tours on their websites. In such a competitive space, take advantage of the privilege of virtual tours to climb to the top of Google’s rankings and thus the clicks of your potential customers.
In the hyper-competitive tourism market, a high-quality virtual tour can make the difference between first and second page rankings. Interactive content, such as virtual hotel tours, gives your SEO a serious boost. You’ll increase page views by up to 40% and keep visitors on your site up to three times longer.
No matter how high quality the photos or videos you present on your website are, they are not comparable to the virtual tour and certainly cannot reflect reality. With the virtual tour you can present all the areas of your hotel and the facilities offered, giving a complete experience, even enabling travel agencies that book group travel to present the overall facilities you offer.
- When it comes to your hotel, you offer much more than just a room.
- Virtual hotel tours put your guests in the heart of the business.
The virtual tour is an investment, which you will make almost immediately payback. It will effectively help to attract an audience that you may not have been targeting until now, thus significantly expanding your clientele. A value for money service, which gives you a significant competitive advantage over your competitors, while the implementation and installation is done within a few days.
With your eyes set on the new tourist season, summer 2022, stand out from the competition and give your business a chance to be seen by other eyes.
Let the virtual tour professionals photograph your space and ensure an increase in your bookings for the summer to come.
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