Table of Contents
Real Estate in 2022, the new trends in marketing
But what are the new trends that will emerge in Real Estate in 2022 and change the landscape?
General landscape
Although the pandemic negatively affected some of the most important markets around the world, the real estate market was not one of them. The increase in both demand and prices of real estate, comes to show us that Real Estate is here and is growing rapidly. But the pandemic period , has brought to the surface the shortcomings and vulnerabilities in the digital capabilities of real estate businesses.
Economic landscape
The Greek real estate market, in the first nine months of 2021, emerging from a period of disruption in the normalcy of economic activity, not only reduced its losses, but showed a rapid recovery, especially in terms of uses and peak locations, according to the Bank of Greece’s Interim Monetary Policy Report 2021.
According to the Bank of Greece report
for the real estate market, the trend of deceleration of the growth rates of values recorded since the beginning of the pandemic was reversed in 2021. More specifically, based on the indicators and estimation data collected by the Bank of Greece, in the first nine months of 2021, apartment prices (in nominal terms) increased by 6.1% on an annual basis, compared to an increase of 4.9% in the corresponding period of 2020.

Foreign investments at 797.2 million euros in the first 9 months
Target group & Technology
With the end of the pandemic , the millennial generation will be approaching the age of owning their first home. Since this new generation is making the most of technology, research suggests that it will be the generation that will shape the new housing standards and digital requirements in real estate. They are the generation that feel very comfortable buying their first home online and prefer to view virtual tours and interactive floor plans of the property they are interested in. The new digital technologies that are coming to conquer the Real Estate sector will benefit both clients and sellers and will make buying a home a safer, faster and more enjoyable experience.
Let’s Let’s look at some of the most important tools that will help us develop the appropriate Marketing Strategy:
Artificial Intelligence (AI)
Some of the most important advantages of artificial intelligence technology are that it contributes effectively to the simplification of procedures, the optimisation of transactions and the possibility of more accurate forecasting of the market and its trends. For example, this type of technology can provide almost 100% accurate estimates of the cost of buying and renting housing in different cities. In this way, companies can choose the most advantageous offer according to their requirements.
Data analysis and management
Collecting, properly managing and analysing data helps you to make decisions and plan your strategy, using the information gathered from the analysis you have carried out. Take advantage of the tools that new technologies give you and trust innovative applications that can really help you and offer innovative solutions to your customers.
Digital Twin | Digital Twin
Imagine what it feels like for clients to be able to interact with a 3D digital model that is an exact replica of the property they are looking for. Virtual tours, in addition to the sense of reality they create for the user, can provide important information even about construction methods, whether a house can withstand severe environmental conditions such as earthquakes and floods, or whether the construction is safe for the occupants.
Dating via Live Video
Interaction real and virtual at the same time. By integrating a live video chat platform into the virtual tour, we can achieve a smoother communication with our stakeholders. In this way, both parties can interact in physical space through the virtual tour and share their thoughts without any physical interaction. The live video chat platform is the most modern sales tool.
Virtual Tours | Virtual Tours
The internet and innovative technologies are turning the real estate sector on its head, as procedures are automated and time-consuming and costly tasks such as personal visits to properties are reduced to the bare minimum. High-quality virtual tours are becoming an essential tool for construction and real estate companies, not only to improve the quality of the services they provide but also to enhance their credibility with their customers.
Live Chat & Chatbot
A few years ago, one could not think of buying and selling real estate without direct communication between broker and buyer. Now thanks to online communication you can communicate and interact with your customers 24/7. Leverage live-chat for a real-time communication with your customers or configure a Chatbot to provide answers to frequently asked questions, saving you significant time while improving the credibility of your business.
Digital Marketing tools that will play a leading role in Real Estate in 2022?
In an age where 5 billion users surf the internet for at least 6 hours a day it is very easy to understand the necessity of a business’s online presence. Such a dynamic market as Real Estate could not be an exception and more and more real estate companies are using the modern tools of Digital Marketing.
Let’s see which Digital Marketing tools will play a leading role in 2022 in the Real Estate sector:
Online Advertising
With easy-to-use Digital Marketing tools you can develop advertising campaigns, targeting your specific audience while tracking real-time metrics such as views, clicks and demographics. You can use online advertising to showcase the properties you want to focus on most.
Virtual Tours
Potential buyers can see properties without ever visiting them, thanks to virtual reality (VR) and 3D modelling. They also allow developers to show unfinished parts so that potential buyers can get a sense of what the property will look like before it is completed. And, whether on holiday or business, customers can choose their own home from anywhere in the world. In addition, you can use drones to take aerial photos of the structures, which can help you attract new consumers. As a result, virtual tours are one of the latest digital trends in real estate.
Email Marketing – Social Media
Nowadays, businesses can use data and analytics to create and promote highly targeted messages with relevant content for a specific target market. Brokers can use emails to provide important information to their clients , such as information about the property , benefits or some procedural transactions. At the same time, they can use social media such as Facebook or Instagram to give tours of the properties they are showing, and through YouTube they can provide advice on the real estate industry.
In a rapidly evolving era , modern Digital Marketing tools are your allies, which if used effectively will contribute significantly to the advancement of your business. Be informed about the new data and trust reliable partners who will provide you with high quality services and help you to successfully implement new technologies in your business.
Table of Contents