
Table of Contents
3D technology in REAL ESTATE
One of the most important sectors of the economy is the REAL ESTATE sector. Like most sectors of the economy, the REAL ESTATE sector went through difficulties during the crisis and now Covid 19. The three main areas of activity in the real estate sector are:
Real estate advisors guide clients’ decisions based on extensive research and industry expertise. The first step is an initial meeting with the client to discuss primary and secondary objectives. Once the goals are set, the real estate consultant formulates a plan to achieve them in the most efficient way.
Technology is one of the key tools of real estate agents, it is necessary for those involved in the industry to follow the technological developments and use the tools offered by this rapid evolution and development of promotion and promotion tools.
Today we are going to deal with the technology of Virtual Tours.
What is the Virtual Tour and how does the 3d work in Real Estate ?
The Virtual Tour is applied by collecting 3D data of the spaces and the objects located in them, recording the geometry as well as the colour information, resulting in the 3D digitization and mapping of the space in a 3D model, the so-called “Digital Twin”.
Sound effects, music, narration, text and other multimedia elements are integrated into the virtual tour application to enhance the visual experience of the end user.
While classic virtual browsing is an improved experience compared to traditional static 2D photography, the technological explosion of the last few years has triggered the virtual reality and 3D revolution, radically changing the virtual browsing experience.
Key differentiation in virtual tours
360° Virtual Tour
The 360° Virtual Tour is created by photographers who, using special cameras, take many photos which are then stitched together using a special program. It has limited capabilities and does not allow the user to really move around in space.
3D Virtual Tour
The 3D Virtual Tour stands out as it offers unique viewpoints throughout the tour. Its success is due to the fact that it is a comprehensive scan of the area rather than a simple static photograph. In a 3d virtual tour the viewers have the opportunity to navigate with absolute freedom in the space and experience a unique experience.
It is important to know the differences between 360° and 3D virtual tours in order to choose the most efficient solution.
3D Virtual Tour and REAL ESTATE
The evolution of REAL ESTATE in numbers
The effects of the use of new technologies are evident in many sectors of the economy and the Real Estate industry could not be an exception. The use of virtual tour technology in Real Estate is a fact and it is coming to change the way we “see” the real estate market.
According to a survey by the National Association of REALTORS / March 2020 :
- 88% of buyers aged 22-29 are first time buyers, followed by 52% aged 30-39. This is a very technology-friendly audience.
- 93% of potential buyers use the internet to get information.
- 63% of prospective buyers aged 30-39 eventually bought a property they found online.
- At 43% of prospective buyers consider the virtual browsing feature to be one of the most important advantages to a real estate website.
While according to Deloitte research / Real Estate Predictions 2021 the use of virtual tour technology in the Real Estate industry is gradually gaining ground and in five years it is envisaged that a 3D tour will be available for each property, which will be used not only for operational purposes but also as a technical marketing.
The possibilities of virtual browsing technology are limitless and are now available to the general public. Whether it is a 30 square meter property or a building of hundreds of square meters, using virtual tour is like having a tour guide available 24/7 and from the comfort of our couch. 3D virtual tours are here to stay and their popularity and simplicity of use is growing all the time.
Advantages of 3D Virtual Tour for Brokers
Saving time
Imagine how much time you will save by using the virtual tour since your clients will have the opportunity to examine the property they are interested in, tour all areas of the property, bedrooms, bathrooms, and even the exterior surroundings. In this way they can gain a clear three-dimensional perspective of each site and gain a more informed opinion on whether they are really interested in buying or renting it. This way you will know that when the actual appointment is made you will have an increased chance of completing the sale and you could spend the time you save on attracting new clients or finding new properties.
Cost savings
You may think that implementing 3D virtual tours is an expensive investment, but in the long run you will find that it was the smartest cost-saving decision you have ever made.
Your appointments to show properties will be limited to those that are truly worthy and have a better chance of ending in a sale as the client will be more settled and determined after the virtual tour. Reduced appointments equals reduced transportation costs and expenses, and more time available to devote to all the things that will increase your office’s profitability.
Improve your communication with customers
The use of virtual browsing consolidates online interaction with your customers and improves communication between you. During the virtual tour the customer has the opportunity to comment, to ask for additional information about the property and finally to express his opinion and his questions.In this way the communication between you is improved and he feels important that you respond directly to his questions and requirements. At the same time you have the opportunity to get to know the client and his particularities and thus be ready to respond successfully to his requirements.
Creates a realistic environment for your customers
Virtual tours are like organising an open house. The tour is available to potential customers 24 hours a day, 7 days a week, from their office or on the road. This technology helps to create an immediate sense of ownership as those watching the tour can easily imagine themselves living there.
Makes your customers’ dreams come true
With the virtual tour you will be able to show your clients how the property will look like after its completion. Clients are in a constant interactive communication as they participate in the construction of their property by proposing solutions and suggestions from the flooring to the external fencing. By helping your clients to visualize the property they want, you strengthen the emotional bonds and increase their desire to acquire it.
Increase traffic to your website
It is a fact that a website with videos, beautiful photos and impressive virtual tours captures the eye of the visitor who wants to stay longer on the site to discover even more. Thanks to the use of new technologies, the visitor envisions himself in the spaces he is browsing and slowly a desire is born in him to acquire what he sees. Your customers dream and you increase the conversion rate of your page.
A solution for the pandemic
In the last two years we have found ourselves more than ever exposed to unprecedented situations which have affected us all to a greater or lesser extent. In this period where social distancing rules are required, the use of virtual browsing technology allows your buyers to continue their search for their ideal property seamlessly.
No technical knowledge needed
Technology may be the leading player these days, but you don’t have to be technically savvy to use virtual tours at work. Nowadays there are remarkable companies that have the knowledge and the right tools to create impressive virtual tours for you. Combined with background music and a narrative description of the property, the virtual tour can become a unique experience for your customers.
Effective use of the 3D Virtual Tour
Although we all know that technology is an integral part of our professional success, sometimes our unfamiliarity with it makes us hesitant to use it. As a result, we remain spectators to spectacular developments with sometimes disastrous consequences for the development of our business.
The 3D Virtual Tour is a spectacular technological development, the advantages of which are already evident in many sectors and especially in the REAL ESTATE sector. But to have the greatest possible results, its implementation should be done by specialized companies where using 3D imaging technology will be able to deliver the maximum possible result for you and your customers.
How a successful Virtual Tour stands out
For a 3d virtual tour to be successful and effective for you, it should implement at least some of the following practices:
Clever setting up of the property’s scenery
An empty house is pretty much like a blank canvas. Research has shown that people like to imagine how they might live or use different areas of a house. This feeling is more pronounced when houses have furniture and recognisable objects that create the illusion that we live there.
Application of the right lighting
Lighting in the home can drastically change our perception of the size, shape and general atmosphere of a space. This is why it plays an important role in a successful and effective virtual tour. The light is captured and at the same time the warmth and the overall brightness that the space exudes create a unique feeling for the viewer.
Choosing the right angle of view
Choosing the right angle of view is very important to reflect a natural and human perspective of the space. Each position represents a physical pause that a person would make when seeing a house in person. To understand its importance, imagine, for example, that you are observing a room only from the centre of the room.
Demonstration of the unique characteristics of the property
We all know that every property has some special feature or competitive advantage over another. A successful virtual tour will highlight and clearly show the advantages of each property that will differentiate it from the others.
Speed in loading the application
Today there is no time for waiting and endless delays in downloading or opening web applications. Files should load quickly while maintaining high resolution and sharpness. Work with trusted companies to ensure that your virtual tours are immediately available to the user without time delays but maintaining the highest possible quality.
Table of Contents